The public has become used to the oversaturation of Kardashian/Jenner publicity. However, the announcement of Kylie Jenner’s lip gloss and lipstick line has furthered the attention by constant social media posts. Once the line debuted (as well as instantly selling out), Instagram became flooded with users showcasing their purchases. To be quite frank, this became rather annoying because it seemed like consumers were so quick to buy into a product simply for the fact that it had a “famous” face attached to it. Additionally, all the users appeared to try to resemble Kylie not only with makeup, but also with a pouty selfie and jet black hair.
In order to understand the psychology behind it, I started following Kylie on Snapchat. She constantly updated her ‘story’ with random pictures and videos. However, she also used this form of social media as an excellent platform to market her cosmetics. She would post a picture to her story that would simply contain text describing a new lip shade, like Majesty, or the date of the next restock. Once the day of a restock arrived, she would post the time and then start listing the shades the were still available once the website went active. I definitely gave into the excitement and seemingly “scavenger hunt” appeal that this tool created and ended up buying two lip glosses; “So Cute” and “Literally.”
I haven’t worn lip gloss since high school. The idea of a shiny finish on my lips always seemed a bit juvenile, but I was willing to give these a try. For work, I decided to apply “So Cute.” The gloss has a paint brush applicator and the gloss itself appeared thick. When applying, it seemed a tad streaky and was pretty pale. It reminded me of when I used to mix foundation with my glosses to create a mod looking pale lip. The gloss didn’t feel too sticky and didn’t have an odor, which some glosses tend to have. However, the big test was going to be if it survived the Chicago wind.
Another reason why I stopped wearing lip gloss was the massive frustration caused by when a gust of wind would cause my long hair to cover my face; and get stuck on my lips due to the gloss. This would make my hair sticky and ultimately cause a rather unfortunate looking scene in public. Yet, my hair didn’t get stuck in Kylie’s gloss, which was a major plus.
All in all, I could see how these products appeal to the masses through its promotion and packaging. But at the end of the day, it’s a question as to whether one wants to spend a bit more money on something simply because of its celebrity endorsement.
That shade of Majesty doe...